Ethnic communities have different media consumption habits than the mainstream population. Various studies have shown that nearly 75% of South Asians and Chinese consume an in-language ethnic media in Canada on daily basis.
According to an Ipsos Reid study, Fairchild Television is the number one medium reaching Chinese Canadians in Toronto, followed by Sing Tao daily newspaper. Another popular Chinese daily newspaper is Ming Pao. Fairchild Radio offers Cantonese and Mandarin programming. Popular TV station, Talentvision, is a division of Fairchild TV and primarily serves the Mandarin-speaking population in Canada.
At the same time, we have seen a proliferation of South Asian media in Canada. At present, there are many South Asian weekly publications in GTA, Vancouver and Montreal. Apart from English, the in-language South Asian media includes Punjabi, Hindi, Urdu, Tamil, Bengali, and Gujarati.
There are also more than 5 national South Asian TV stations in Canada with both international and locally produced programs. In recent months, some more TV stations have entered the market. Many South Asian radio stations cater to local communities, mostly in GTA and Vancouver. CMR 101.3FM and CINA 1650AM are leading radio stations in GTA, while Red FM and RJ1200 top the charts in Vancouver.
Other ethnic media in Canada include Hispanic, Italian, Filipino, and Arabic among others.
Ethnic media in Canada includes in-language TV, radio, community newspapers and native country based websites.
According to an Ipsos Reid study, Fairchild Television is the number one medium reaching Chinese Canadians in Toronto, followed by Sing Tao daily newspaper. Another popular Chinese daily newspaper is Ming Pao. Fairchild Radio offers Cantonese and Mandarin programming. Popular TV station, Talentvision, is a division of Fairchild TV and primarily serves the Mandarin-speaking population in Canada.
At the same time, we have seen a proliferation of South Asian media in Canada. At present, there are many South Asian weekly publications in GTA, Vancouver and Montreal. Apart from English, the in-language South Asian media includes Punjabi, Hindi, Urdu, Tamil, Bengali, and Gujarati.
There are also more than 5 national South Asian TV stations in Canada with both international and locally produced programs. In recent months, some more TV stations have entered the market. Many South Asian radio stations cater to local communities, mostly in GTA and Vancouver. CMR 101.3FM and CINA 1650AM are leading radio stations in GTA, while Red FM and RJ1200 top the charts in Vancouver.
Other ethnic media in Canada include Hispanic, Italian, Filipino, and Arabic among others.
Ethnic media in Canada includes in-language TV, radio, community newspapers and native country based websites.
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